There is a difference between the cost/price of something and the value of something.
Consumers have been conditioned through advertising to believe that getting the best price is the ultimate goal (can you say Black Friday?). But what if the best price doesn’t represent the best value? And is the definition of value the same from person to person?
We mentally compare like with like to determine what that item should ‘cost’ but this can be a terrible way to determine what things are ‘worth’. For example, you might not be willing to pay $50 for a professionally created 8×10 portrait when you know perfectly well that you can get an 8×10 print at the local drug store for less than $2.00. But the photographer isn’t selling paper; the photographer is selling their knowledge, expertise, and creativity. The same person who is unwilling to pay $50 for an heirloom quality portrait will gladly spend $50 on a pedicure and painted toenails that will chip in two weeks when a bottle of Wet’n’Wild is 99 cents at the same drug store they get their 8×10’s at.
What it comes down to is this…
What is important to you?
What is valuable to you?
What things are you willing to pay for and what things you are willing to skimp on?
For me, when I’m staying in a hotel I refuse to spend $4 on a bottle of water from the honor bar even if I’m dying of thirst. However, I’ll easily spend $15 on room service blueberry pancakes. I’ve figured out that when I’m traveling my ideas about value and the worth of goods is different than when I’m not traveling.
How does this relate to your hearing aids? Well, you can buy hearing aids from several sources; online stores, an audiologist, a hearing aid dispenser, a big box store, etc. The prices of the similar hearing aids can vary greatly from source to source. So, what is the difference and why would you pay more for what appears to be essentially the same thing?
If you are a person who makes purchases solely on the price, you may decide to purchase your hearing aids from super discount dispenser; you will get your hearing aids, and then you are are on your own. You may or may not be happy with the hearing aids but you got what you paid for, right?
If you are a person who values the expertise and knowledge provided by your hearing aid professional you may be willing to pay more for your hearing instrument knowing that your purchase price includes fitting, service, cleaning, adjustments, and batteries over the life of your hearing instrument.
The road to success is not just about cost. It is about the value derived from the best tools available according to your personal budget and the willingness for both you and your Audiologist to work together not just at the beginning but throughout the useable life of your hearing instrument(s). This is an investment (in money, time and personal perseverance) to improve the desired quality of your life.
If you or someone you know or love may need a hearing instrument, we at ihearingaids would love to help you select the best, most serviceable and beneficial hearing instrument(s) and take what could be a frustrating, stressful, and potentially alarming undertaking and turn it in to a highly satisfying foray into the future of better hearing.
Also, it would be really cool if you could share this with anyone you feel would be interested. 😉
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