pink with a purpose

Seeing pink in the month of October has become almost (or perhaps more) popular than seeing black and orange! Since 1985, October has been designated Breast Cancer Awareness Month (BCAM) and since that time, many people and companies have joined the pink bandwagon. Some companies offer their goods in the color pink while donating a portion of the proceeds from the sale of those pink items to breast cancer research.

Even the hearing aid industry is on board!! Since 2007, Oticon has been “thinking pink” for a very worthy cause – breast cancer awareness and research.

During National Breast Cancer Awareness Month in October, the Oticon “Pink with a Purpose” campaign raises awareness of hearing health and advances the fight against breast cancer, working in partnership with hundreds of hearing health professionals in communities nationwide.

This year, Oticon is featuring a special “Pink Alta” hearing device which is the centerpiece of the national campaign that allows people to choose a quality, high performance hearing solution and, at the same time, show their support for a very worthy cause.

Through the Pink with a Purpose campaign, Oticon annually donates to the National Breast Cancer Coalition (NBCC) to fund research to end breast cancer. In 2013, Oticon presented a check for more than $10,000 to NBCC.

The Alta is Oticon’s premium hearing instrument offering ultimate performance. This means better hearing with less fatigue for the use due to Alta’s speech clarity, directionality, dimensionality, and connectivity. The Alta can even be personalized with more detail and automation than ever to fit the unique hearing profile and lifestyle of the wearer.

If you or someone you love needs a hearing instrument, feel good about recommending the Oticon Alta, especially during the month of October. Ask your hearing aid specialist/audiologist about Oticon. Better yet, contact…we’ll hook you up!

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